Why Brand?

What is Branding? Your brand's identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing.

We see examples of this are in companies like Allstate and GEICO. Both provide car insurance. However, because of their "Brand," you see each very differently. Allstate tells us we are in "good hands" and wants us to view them as a reliable, stable, long-lasting, insurance company. GEICO tells customers how fast and easy it is to purchase car insurance, and the humor used in the company's advertisements creates an image of an enjoyable shopping experience. That is branding.

How can branding help you? For a small business or practice to succeed, it must connect with its audience on a personal level, and you must focus on establishing trust with your customers by providing high-value products, customer service, and combining it with a delightful experience.

People tend to trust brands. Great quality brands become people's default purchasing options. This is why people get used to going back to their last brand and keeping buying or using them over and over again. If the brand makes them happy, then why should they change.

But what good is it to have a brand if no one sees it except your current customers/patients? Without a website or marketing, this is exactly what will happen.

This is where we come in. We help you shift your business strategy from product or service-oriented to include brand-oriented. All brands begin with a unique and valuable idea. The idea must have a meaning and a purpose, which is called a vision and mission. This approach should target a specific segment of the audience. If you try to serve everyone, you may end up helping no one.

Let fieldEleven specialize in you and help you find your audience, be unique, and tell your story by designing your brand.