"Courage is being scared to death but saddling up anyway."
Equine businesses market very differently they are a niche within themselves. And if you think the USA you are mistaken, this is something that is worldwide.
Many equine businesses try to do free marketing. They get interviewed, they offer to do speeches, they are on social media, and they really try to work off referrals. So many in the Equine business don't see why they would need anything more than a website.
Although these are good basic marketing techniques. Marketing in the equine world has changed a lot over the last few years.
Look around your industry, do you notice how the more successful operations market themselves?
Just as you have a system to care for and train your horses, you need a system for your marketing. The goal is to get the right message to the right people at the right time in the right way. We handle that for you through digital marketing.
Here are 4 reasons why it has become important to have an expert marketing strategy for your equine program.
FOUR REASON IT'S IMPORTANT TO HAVE AND EXPERT MARKETING STRAREGY FOR YOUR EQUINE PROGRAM
Clients Will Google
95% of potential clients will Google your website before doing business with you. So are you keeping it updated? And by updated, we don't mean once a year. An equine website needs to be updated at least monthly so that those who are looking on it can see the changes and the growth.
What Are Your Goals
Something very important in the equine industry is to attract people with the same goals as you, by doing this you will likely achieve those goals.
Believe In It
Whatever you're doing, you do it out of passion and because you believe in it. If you want to be successful, you need other people to believe in it as well. So they have to hear your story and understand you. That message has to be understood.
Showcases success. How do you let people know when your program is getting the results you have worked so hard for? You want to people to know what you stand for and have done is working. All of this has to happen through marketing.
So, why can't I do this myself you might think? Well, you can. Anyone can do anything for their business. You can run the front desk, fix IT issues, be the doctor, nurse, & manage the business. But a good business owner knows, being a jack of all trades makes you successful at none. To be successful at marketing takes years of schooling, and then years of practice.
The next question is, why fieldEleven? What makes them different than their competitors?
fieldEleven above all focuses on you and understands the equine business. We have worked with the equine business for 19 years. However, we still take the time to learn about your specific equine business. We also learn about you and why you got into equine in the first place. Your passions become our passions and that is how we end up making you more successful than any of our competitors ever could. We are the expert in this field.
Give us a call today for a free no-obligation meeting and you will see before that call ends that we are the right choice for you.
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