Advertising & Vendors
What To Budget
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you want to be successful with marketing your business.
To make it simple, let's say last year, your gross income was $120,000. 00
Divide that by 12 months and your monthly gross income was $10,000.00
7 to 8 percent of that would be between $700.00 - $800.00 a month.
What if you cannot afford 7 to 8 percent? That is what we are here for, we can work within any budget you can afford, and help you decide how to split up your marketing budget.
Most businesses spend 45 percent of their budget on digital marketing (such as PPC and SEO).
15 percent usually goes towards online video ads, social media ads, display ads, and paid search ads.
30 percent usually goes to the unseen items that your marketing agency will handle.
Some people talk about marketing as a cost, others talk about it as an "investment". If you see it as a cost, then you will be very disappointed in your marketing agency, and your advertising. If you look at it as an investment in your business and your customers, then you will be putting money to work to start or expand your business with the goal of earning income or capital. Investments are oriented toward future returns. The point being that marketing budgets should not be thought about in terms of making an immediate sale, but making and keeping a customer.
So the first budgeting question we help you with is, "how much is a customer worth in my industry?" Although most feel they know the answer to this question, after meeting with us and setting a budget, usually business owners are surprised at what a customer is worth to them.
We always suggest going with a custom plan as we can design it to fit your specific company and your specific type of clientele. However, some prefer to go with our set plans, which is excellent too. Just take a moment to look over our marketing packages and give us a call or sign up today.
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When will I see a RIO?
When it comes to SEO, everyone wants to know when they will see an RIO (Return on Investment). This is a complicated questions because it depends on many factors, such as:
Are you using organic or paid SEO?
Is your business new to the web?
Are your key words all up to date?
Are you using PPC or Ad's along with your SEO?
How much money are you putting towards your SEO?
These questions can become overwhelming. Thats where we come in and help navigate you and also take the reins so we can start making you rank higher on search engines.
For more established businesses it can take around 6-9 months. For newer businesses it will take over 1 year.
Can I market myself?
Yes! In fact, up to this point you have been, that is how you have the customers you already have. However, for many companies, focusing on marketing isn't easy. It tends to put on the back burner or settle for just throwing darts at a dartboard and hoping you hit something.
Clients are not going to walk into your office and ask for your services unless they know who you are, what you do, and they have confidence that you can deliver on your promises. More importantly, your prospects want to know why your product or service is of benefit to them, and how you are differentiated from your competitors.
To get those facts communicated your business needs an effective, well thought out and executed marketing plan. Most businesses understand the need for a strategic marketing plan, but few understand what it is or how to implement one.
So although you can market yourself, hiring a marketing expert pays for itself with the ROI you receive due to their knowledge and experience.
Why should I choose fieldEleven?
Although you may perceive that you are saving money hiring an employee or doing it yourself, hiring fieldEleven will actually save you money and pay for itself.
We focus on inbound marketing tactics and have a flat monthly retainer with no hidden fees. Regardless of your budget, we work within those numbers. Our goal is to help you grow your bottom line and thus you are able to grow your marketing budget and bring in more clients.
The benefits of working with our experienced marketing firm are:
This allows you to focus on running operations and increasing the bottom line, not messing around with Facebook, IG, Twitter, SEO, PPC or trying to build a website.
The big question then isn't "Can I afford an experienced marketing agency?" but rather "How much am I costing myself in time, money and lost opportunity by trying to do these marketing services in-house?" Save yourself time and money and contact us today.
Created by www.fieldEleven.com
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