What is SEO, and why do I need it?
SEO (Search engine optimization) is what helps potential clients locate you online. Most who search online click on the top 5 suggestion, if you are not in the top five, they will not click on your website, they will not contact you, they will go to one of your competitors. Your website needs to be in the top 5 choices in order for potential clients to become regulars.
Users trust search engines and having a presence in the top five positions the user is searching, increases your website’s trust value.
SEO is good for the social promotion of your website. People who find your web site by searching Google or another search engine are more likely to promote you on Facebook, Twitter, or other social media channels.
So do you need SEO? If you want people to visit your site, and visit your business first, then YES, you need SEO. If you rely strictly on referrals, you still need SEO but something basic SEO would fit your needs.
Now the biggest question... What will SEO cost me, and how long until I see an ROI?
What is PPC, and why do I need it?
PPC (Pay-Per-Click) refers to a method of paid advertising on search engines. The most popular type of PPC advertising you’ll hear about is AdWords Search Advertising, but there are other types available.
To get more people to recognize your brand, you have to get your name recognizable. Building a brand is extremely important, and something PPC will help you do. With PPC, you can be specific about your brand to ensure that the right people see you.
The best part about PPC... you will appear to individuals who are already looking for you because they are ready to buy or use your service. With PPC, your customers are easy to reach. After that, it is up to "YOU" (your product/service to do the rest).
In today's market, PPC is essential to growing your business. Most people go to their search engine, type in what they are looking for, and if you are not listed in the top 5, one of your competitors will get the lead.
So, how do you know what to invest in PCC to get those leads?
