SEO (Search engine optimization) is what helps potential clients locate you online. Most who search online click on the top 5 suggestion, if you are not in the top five, they will not click on your website, they will not contact you, they will go to one of your competitors. Your website needs to be in the top 5 choices in order for potential clients to become regulars.
Users trust search engines and having a presence in the top five positions the user is searching, increases your website’s trust value.
SEO is good for the social promotion of your website. People who find your web site by searching Google or another search engine are more likely to promote you on Facebook, Twitter, or other social media channels.
So do you need SEO? If you want people to visit your site, and visit your business first, then YES, you need SEO. If you rely strictly on referrals, you still need SEO but something basic would work just fine for you.
Now the biggest question... What will SEO cost me, and how long until I see an ROI?
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