SEO/PPC
FAQ's
SEO - When will I see a ROI?
Many factors go into getting an ROI (Return On Investment). We spend the majority of our time on your SEO. But SEO takes a lot of patience. Depending on:
The age of your domain name
How often you post on social media
How often you update your blog
If you send out regular newsletters
If you are using PPC or Ad's with your SEO
How heavy your competition is
The process of getting on page 1 can take 6-9 months for an established domain name and over a year for a new domain name. This is why we work so closely with you and recommend how aggressive you need to be. We can work with any budget you have set for marketing.
PPC - What to invest in?
PPC (Pay Per Click) is a very nice way to see where your customer base is online. If you want instant visibility to your target audience, PPC is the way to go. Search Engine Optimization (SEO), on the other hand, can take months before you build awareness of your brand. Try typing any type of product on Google Search bar and you will see the top three paid ads at the top or right side of the first result page. PPC allows you to make your brand name visible and introduce your business to consumers while also increasing your authority in this industry. This is why fieldEleven works with your PPC along with your SEO, and gets your brand ready. All 3 of these are vital.
A targeted PPC campaign allows you to appear in Google’s search results page instantly, thus captivating unattended customers, leading them to your site, and eventually raising your sales. PPC can take your marketing efforts further and drive profit for your business.
fieldEleven make sure your business is PCC ready. PPC ready means that your business can handle the leads that will come in. Do you have enough staff? enough products? Etc.
SEO+PPC how they work together
One of the first questions asked by those new to PPC or SEO is “can my PPC ads affect my site’s SEO?” or “can my SEO affect my PPC ads?” Technically, the answer is no. Having PPC ads can’t affect your site’s ranking, and your site’s ranking can’t affect your PPC ads.
However, these two do work together. As you know improving your websites SEO helps get you to page one of search engines, and PPC is a paid ad that automatically will put you higher in the ratings. So how do they work together? Here is where key words come in. When your key words are set on both your SEO and PPC the same, it will help your website dominate the search results. Which means people will see you higher in the ranks then if you just did PPC or SEO.